♥ Droog

Posted on September 28, 2012 by Anna Denise
This is nothing new, but I just love the Dutch design brand Droog. I worked for them for a while when I was fresh out of college and witnessed the beginnings of what is now the gorgeous Hôtel Droog. Their studios are located in the very center of Amsterdam and I remember being so very impressed by the way they professionalized and organized the free flow of creativity. Which sounds contradictory, but is very possible.

Check out this wonderful portrait of Droog created by the Dutch DFA. I think it's not a very new video, but it's still very informative. (Also, the Dutch DFA also made this video of Hella Jongerius, which is just so inspiring. All in all it's a pretty great series.)

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